Spend much time in online advertising and you’ll start to see the term “landing page” everywhere. But what exactly is a landing page? What makes it different from any other page? Why are landing pages so important?
To be honest, while online marketers love to throw this term around, we’ve done a pretty poor job of defining it. In this article, however, we’re going to fix that. We’ll take a look at what a landing page is, what goes into an effective landing page and some landing page tools you can use to create your own landing pages.
Fair warning, this article is a fairly comprehensive introduction to landing pages, so it’s not the quickest read. But, by the time you’ve worked your way through this content, you should have a solid understanding of landing pages and how to use them to improve your online marketing.